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Thank you for your interest.
Please print the following guide, it will come in handy in your preparation for the show.
Pre-Event Preparations
. Develop your booth design, establish a budget, and account for literature costs
. Plan to bring: signs, banners, hooks, merchandise, samples, portfolios, literature, business cards, pens and pencils, an appointment book, a stapler, tape and duct tape, pins, paper clips, scissors, and extension cords
. Develop a strong sales technique to qualify the bride
. Set your event goals and objectives
. Promote your participation by adding an invitation message to your voice mail; creating an advertising tag line; or including event information on your web site or correspondence For web sites contact Ethio Networks Toll Free at 866.500.1908
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During the Event
. Increase your visibility by arriving early. Do not leave before the end of the event.
. Create an attractive and appealing booth. Signs should clearly identify your company, products and services.
. Dress appropriately and display good hygiene. Do not sit or eat at your booth and do not engage in unnecessary conversation with your sales staff.
. Be assertive, outgoing and positive to build rapport with the bride
. Use literature to enhance your product or service offerings, but make a verbal connection with the bride. Literature can be expensive and often doesn't leave the event location.
. Promote your products and services in our fashion previews, i.e. flowers, makeup, hair, etc. |